Advertorials that convert
These two advertorials became top sales drivers. One of them led directly to an acquisition.
Subaru + REI Partnership
Brand copy, including posters, retail shopping bag inserts, and digital promo messaging.
The Closest I’ll Ever Get to $103.5 million
A blog post announcing what was at the time the largest funding round in Oregon's history.
Ghostwriting for Senior Leaders
Thought leadership stories on topics ranging from entrepreneurship to real estate, technology, and customer service.
Native Ads Challenge
This native ad package for San Francisco Business Times pitted two of my stories against one another.
National Award-Winning Story
Produced for flash sales e-tailer The Clymb, this story was awarded Bronze in the category of 'Best Travel Feature' by the North American Travel Journalists Association. It helped author Jayme Moye win Travel Journalist of the Year that year.
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A Careers Page With Heart
A high-growth company with high-growth headaches, Vacasa was experiencing some negative Glassdoor reviews. This new careers page reinforces the company’s great culture.
50 Retail Sales Campaigns
A sample of headlines, tags, and various bits of brand copy for The Clymb, which was at the time Oregon's fastest-growing startup.
Subaru Loves the Earth
Event signage and social copy in support of the auto icon's global brand campaign.
Sponsored Content
Featuring Oregon poets, including Oregon’s Poet Laureate. Created in support of Travel Oregon’s annual 7 Wonders of Oregon campaign.
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The Story Behind Our Most Popular Email
Helping fin-tech icon Simple show its customers how company values drive even the smallest decisions.
Introducing a New Board Member
Part of the press package announcing Nordstrom CTO Brian Gill (formerly Chief Scientist at Hotwire, and VP of Technology at Expedia) to Vacasa’s board.
Revealing a New Brand
For the big reveal of Vacasa’s new brand at the company’s annual conference, which gathered hundreds of employees from around the world.
Award-Winning Reporting
This Willamette Week cover story won a Society of Professional Journalists award (3rd place) in the category of Best Feature in Oregon and SW Washington. I wrote the story during my internship at the Pulitzer Prize winning publication.
Content Strategy + Execution: Simple
Overview of a new blog and overall content strategy for the Fintec pioneer.
Content Strategy + Execution: The Clymb
Overview of a new blog that helped flash sales e-tailer The Clymb launch a successful new business arm selling media partnerships.
Editorial Direction
I spent a few years as Senior Writer and Editorial Director at a niche media company. We partnered with national geographic explorers, outdoor photographers, and athletes to share adventure and conservation stories from around the world.
Speaking Gigs
I am passionate about spreading the gospel of editorial-style marketing and the power of good copy.