Alaska and Horizon Airlines

These two advertorials helped drive substantial new business, most notably leading to an acquisition and one new customer who liked the copy so much he reached out and tried to hire me. The content went on to be used in direct mail campaigns.

Pasted below: Ad copy + email exchanges regarding those two notable experiences.

Team:

Copywriter: Kyle Cassidy

Designer: David DaCosta

PR Manager in charge of ad placement: Alex Plew