2018 Vaconference Brand Booklet

Each year, Vacasa employees from around the world gather in Portland for Vaconference, a multi-day celebration of all things Vacasa. I was charged with concepting and writing copy for our 2018 Vaconference booklet, which was distributed to over a thousand visiting employees in a backpack along with a bunch of swag.

One of the exciting announcements we made at the 2018 Vaconference was the grand reveal of our new brand (logo, voice/tone, mission, the works), so you'll see a bit of that peppered throughout the booklet. I led the voice and tone refresh for that project. Here are some other fun bits you'll find from me in here: 

• Vacasa's origin story
• Company timeline
• Letter from Vacasa COO Bob Milne (ghost-written by me)