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50 Headlines for 50 Promotions

The Clymb offers clearance outdoor gear and adventure travel trips by emailing new flash sales to its five million members several times each day. Our challenge as a creative team was to create quick-turn campaigns that featured massive discounts delivered with a hearty dose of urgency and irreverence.

The overall tone we went for was urgent but human, premium but discounted. During my time at The Clymb, I helped build thousands of pieces of content and directed the writing of the rest. These are some examples of campaigns I wrote, concepted, and created in partnership with our Art Director.