5 Signs That it's Time For Your Vacation Rental to Get a Better Job

This native ad is different than my advertorials in that the goal is more to educate readers than to directly communicate company products and services. The publisher wanted a brand-forward version (find that below) as well as a substantive thought-leadership-oriented version for this campaign. I ghost-wrote both. Not surprisingly given the publication's audience, the more substantive version about a timely new tax law performed better in both clicks and conversions.